A core component of your product’s success is clear communication and strategic positioning of your product in the market. That’s why positioning, value proposition, and...
As we step into 2024, product marketing is quickly evolving, influenced by trends in technology, consumer behavior, and strategic business approaches. From the integration of...
Understanding your customers is not just an important part of your go-to-market strategy—it’s foundational. Without deep customer insights, your product marketing efforts are at risk...
As a Product Marketing Manager (PMM), it’s highly unlikely that you will lead product development directly. Your role will involve influencing product development by providing...
Embarking on a new role as a product marketing manager (PMM)? Congratulations! Whether stepping into your first PMM position or gearing up to lead a...