A core component of your product’s success is clear communication and strategic positioning of your product in the market. That’s why positioning, value proposition, and...
Effective organization isn’t just beneficial for product marketers—it’s essential. Product Marketing Managers (PMMs) wield a variety of tools daily to juggle their day-to-day and...
If you were to ask ten different product marketing managers (PMMs) about their roles and responsibilities, you might get ten different answers. Even more perplexing...
What is Product Marketing? The most basic definition of product marketing came straight from ChatGPT, so you know it’s got to be spot on. wink ...
In sports, a playbook isn’t just a collection of plays; it’s a comprehensive guide to a team’s strategies, detailing player roles and how they should...