As a product marketing manager, you should never stop learning. This can be through reading industry reports and publications, taking online courses such as <shameless […]
General Product Marketing
General Product Marketing, Tips and Tricks
Leveraging OKRs to Drive Product Marketing Success
In today’s fast-paced business environment, clarity and focus are key to your individual success as a product marketing manager. With the different tasks and many […]
Product Launch, General Product Marketing
Behind Every Successful Product Launch: A PMM’s Cross-Functional GTM Team Explained
In sports, it’s well-understood that no single player can clinch a victory alone. Even legends like Michael Jordan and Tom Brady, despite their unparalleled skills, […]
General Product Marketing, Tips and Tricks
Your 30/60/90-Day Plan for Success in Product Marketing
Embarking on a new role as a product marketing manager (PMM)? Congratulations! Whether stepping into your first PMM position or gearing up to lead a […]
General Product Marketing
7 Essential Duties of a Product Marketing Manager
If you were to ask ten different product marketing managers (PMMs) about their roles and responsibilities, you might get ten different answers. Even more perplexing, […]
General Product Marketing
What is Product Marketing?
What is Product Marketing? The most basic definition of product marketing came straight from ChatGPT, so you know it’s got to be spot on. wink […]
General Product Marketing
Welcome to the PMM Playbook
In sports, a playbook isn’t just a collection of plays; it’s a comprehensive guide to a team’s strategies, detailing player roles and how they should […]