Product Marketing can be a challenging role in any company. Part of it is due to the many roles and responsibilities that a PMM may […]
Tips and Tricks
Tools of the PMM Trade, Market Research, Tips and Tricks
Tools of the PMM Trade: Survey Tools
You’ve just completed 30 grueling customer interview sessions to gain a deeper understanding of their perspectives. Now, you’re armed with insights into their challenges before […]
General Product Marketing, Tips and Tricks
Leveraging OKRs to Drive Product Marketing Success
In today’s fast-paced business environment, clarity and focus are key to your individual success as a product marketing manager. With the different tasks and many […]
Tips and Tricks, Product Marketing Strategy
Top Product Marketing Trends to Watch in 2024: AI, AR, and More
As we step into 2024, product marketing is quickly evolving, influenced by trends in technology, consumer behavior, and strategic business approaches. From the integration of […]
General Product Marketing, Tips and Tricks
Your 30/60/90-Day Plan for Success in Product Marketing
Embarking on a new role as a product marketing manager (PMM)? Congratulations! Whether stepping into your first PMM position or gearing up to lead a […]