Product Marketing can be a challenging role in any company. Part of it is due to the many roles and responsibilities that a PMM may […]
Tag: customer insights
Tools of the PMM Trade, Market Research, Tips and Tricks
Tools of the PMM Trade: Survey Tools
You’ve just completed 30 grueling customer interview sessions to gain a deeper understanding of their perspectives. Now, you’re armed with insights into their challenges before […]
Market Research
14 Customer Interview Questions To Help Guide Your GTM Strategy
Getting a base understanding of your customer is a foundational piece of your go-to-market strategy. If you aren’t doing customer interviews and research, your product […]
Market Research
Unlocking Your Go-to-Market Strategy Through Customer Insights
Understanding your customers is not just an important part of your go-to-market strategy—it’s foundational. Without deep customer insights, your product marketing efforts are at risk […]