A core component of your product’s success is clear communication and strategic positioning of your product in the market. That’s why positioning, value proposition, and […]
Tag: go-to-market strategy
Sales Strategy, Product Marketing Strategy
Leveraging Product Marketing to Enhance the B2B Sales Process
Every successful sale doesn’t begin with a pitch but with a carefully crafted customer journey that guides potential customers from curiosity to commitment. As a […]
Uncategorized
Adapting the 4Ps of Marketing to Your Go-To-Market Strategy
Before I became a Product Marketing Manager, I started off my career as a Marketing Specialist. In this role, I learned about a marketing framework […]
Product Marketing Strategy
Introduction to Go-To-Market Frameworks: The Key to Repeatable Product Launch Success
For your go-to-market launch, the difference between a successful product launch and a market flop often hinges on the effectiveness of your Go-To-Market (GTM) framework. […]
General Product Marketing
9 Books to Elevate Your Product Marketing Skills in 2024
As a product marketing manager, you should never stop learning. This can be through reading industry reports and publications, taking online courses such as <shameless […]
Tips and Tricks
9 Common Product Marketing Mistakes PMMs Should Avoid
Product Marketing can be a challenging role in any company. Part of it is due to the many roles and responsibilities that a PMM may […]
Tools of the PMM Trade, Market Research, Tips and Tricks
Tools of the PMM Trade: Survey Tools
You’ve just completed 30 grueling customer interview sessions to gain a deeper understanding of their perspectives. Now, you’re armed with insights into their challenges before […]
General Product Marketing, Tips and Tricks
Leveraging OKRs to Drive Product Marketing Success
In today’s fast-paced business environment, clarity and focus are key to your individual success as a product marketing manager. With the different tasks and many […]
Market Research
14 Customer Interview Questions To Help Guide Your GTM Strategy
Getting a base understanding of your customer is a foundational piece of your go-to-market strategy. If you aren’t doing customer interviews and research, your product […]
Product Launch, General Product Marketing
Behind Every Successful Product Launch: A PMM’s Cross-Functional GTM Team Explained
In sports, it’s well-understood that no single player can clinch a victory alone. Even legends like Michael Jordan and Tom Brady, despite their unparalleled skills, […]