As a consultant for several small businesses with junior PMMs in their organization and a mentor to a few more on LinkedIn, I often encounter […]
Tag: go-to-market strategy
Tips and Tricks, Product Marketing Strategy
Top Product Marketing Trends to Watch in 2024: AI, AR, and More
As we step into 2024, product marketing is quickly evolving, influenced by trends in technology, consumer behavior, and strategic business approaches. From the integration of […]
Market Research
Unlocking Your Go-to-Market Strategy Through Customer Insights
Understanding your customers is not just an important part of your go-to-market strategy—it’s foundational. Without deep customer insights, your product marketing efforts are at risk […]
Product Development
The Product Marketing Manager’s Role in Product Development
As a Product Marketing Manager (PMM), it’s highly unlikely that you will lead product development directly. Your role will involve influencing product development by providing […]
General Product Marketing, Tips and Tricks
Your 30/60/90-Day Plan for Success in Product Marketing
Embarking on a new role as a product marketing manager (PMM)? Congratulations! Whether stepping into your first PMM position or gearing up to lead a […]
Tools of the PMM Trade
Tools of the PMM Trade: Project Management Software
Effective organization isn’t just beneficial for product marketers—it’s essential. Product Marketing Managers (PMMs) wield a variety of tools daily to juggle their day-to-day and go-to-market […]
General Product Marketing
7 Essential Duties of a Product Marketing Manager
If you were to ask ten different product marketing managers (PMMs) about their roles and responsibilities, you might get ten different answers. Even more perplexing, […]
General Product Marketing
What is Product Marketing?
What is Product Marketing? The most basic definition of product marketing came straight from ChatGPT, so you know it’s got to be spot on. wink […]
General Product Marketing
Welcome to the PMM Playbook
In sports, a playbook isn’t just a collection of plays; it’s a comprehensive guide to a team’s strategies, detailing player roles and how they should […]