Every successful sale doesn’t begin with a pitch but with a carefully crafted customer journey that guides potential customers from curiosity to commitment. As a […]
Tag: GTM strategy
Product Marketing Strategy
Introduction to Go-To-Market Frameworks: The Key to Repeatable Product Launch Success
For your go-to-market launch, the difference between a successful product launch and a market flop often hinges on the effectiveness of your Go-To-Market (GTM) framework. […]
Tools of the PMM Trade, Market Research, Tips and Tricks
Tools of the PMM Trade: Survey Tools
You’ve just completed 30 grueling customer interview sessions to gain a deeper understanding of their perspectives. Now, you’re armed with insights into their challenges before […]
General Product Marketing, Tips and Tricks
Leveraging OKRs to Drive Product Marketing Success
In today’s fast-paced business environment, clarity and focus are key to your individual success as a product marketing manager. With the different tasks and many […]
Sales Strategy
Essential Sales KPIs Every Product Marketing Manager Should Monitor for Success
One key piece of knowledge that I like to convey to any product marketing manager is that there is no task outside your job description […]
Market Research
14 Customer Interview Questions To Help Guide Your GTM Strategy
Getting a base understanding of your customer is a foundational piece of your go-to-market strategy. If you aren’t doing customer interviews and research, your product […]
Product Launch, General Product Marketing
Behind Every Successful Product Launch: A PMM’s Cross-Functional GTM Team Explained
In sports, it’s well-understood that no single player can clinch a victory alone. Even legends like Michael Jordan and Tom Brady, despite their unparalleled skills, […]
Tips and Tricks, Product Marketing Strategy
Top Product Marketing Trends to Watch in 2024: AI, AR, and More
As we step into 2024, product marketing is quickly evolving, influenced by trends in technology, consumer behavior, and strategic business approaches. From the integration of […]
Market Research
Unlocking Your Go-to-Market Strategy Through Customer Insights
Understanding your customers is not just an important part of your go-to-market strategy—it’s foundational. Without deep customer insights, your product marketing efforts are at risk […]
Product Development
The Product Marketing Manager’s Role in Product Development
As a Product Marketing Manager (PMM), it’s highly unlikely that you will lead product development directly. Your role will involve influencing product development by providing […]