A core component of your product’s success is clear communication and strategic positioning of your product in the market. That’s why positioning, value proposition, and […]
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Adapting the 4Ps of Marketing to Your Go-To-Market Strategy
Before I became a Product Marketing Manager, I started off my career as a Marketing Specialist. In this role, I learned about a marketing framework […]
Product Marketing Strategy
Introduction to Go-To-Market Frameworks: The Key to Repeatable Product Launch Success
For your go-to-market launch, the difference between a successful product launch and a market flop often hinges on the effectiveness of your Go-To-Market (GTM) framework. […]