As a Product Marketing Manager (PMM), it’s highly unlikely that you will lead product development directly. Your role will involve influencing product development by providing […]
Tag: product development process
Tools of the PMM Trade
Tools of the PMM Trade: Project Management Software
Effective organization isn’t just beneficial for product marketers—it’s essential. Product Marketing Managers (PMMs) wield a variety of tools daily to juggle their day-to-day and go-to-market […]