Before I became a Product Marketing Manager, I started off my career as a Marketing Specialist. In this role, I learned about a marketing framework […]
Tag: product marketing
General Product Marketing
9 Books to Elevate Your Product Marketing Skills in 2024
As a product marketing manager, you should never stop learning. This can be through reading industry reports and publications, taking online courses such as <shameless […]
Tips and Tricks
9 Common Product Marketing Mistakes PMMs Should Avoid
Product Marketing can be a challenging role in any company. Part of it is due to the many roles and responsibilities that a PMM may […]
Tools of the PMM Trade, Market Research, Tips and Tricks
Tools of the PMM Trade: Survey Tools
You’ve just completed 30 grueling customer interview sessions to gain a deeper understanding of their perspectives. Now, you’re armed with insights into their challenges before […]
General Product Marketing, Tips and Tricks
Leveraging OKRs to Drive Product Marketing Success
In today’s fast-paced business environment, clarity and focus are key to your individual success as a product marketing manager. With the different tasks and many […]
Product Launch, General Product Marketing
Behind Every Successful Product Launch: A PMM’s Cross-Functional GTM Team Explained
In sports, it’s well-understood that no single player can clinch a victory alone. Even legends like Michael Jordan and Tom Brady, despite their unparalleled skills, […]
Tips and Tricks, Product Marketing Strategy
Top Product Marketing Trends to Watch in 2024: AI, AR, and More
As we step into 2024, product marketing is quickly evolving, influenced by trends in technology, consumer behavior, and strategic business approaches. From the integration of […]
Product Development
The Product Marketing Manager’s Role in Product Development
As a Product Marketing Manager (PMM), it’s highly unlikely that you will lead product development directly. Your role will involve influencing product development by providing […]
General Product Marketing, Tips and Tricks
Your 30/60/90-Day Plan for Success in Product Marketing
Embarking on a new role as a product marketing manager (PMM)? Congratulations! Whether stepping into your first PMM position or gearing up to lead a […]
Tools of the PMM Trade
Tools of the PMM Trade: Project Management Software
Effective organization isn’t just beneficial for product marketers—it’s essential. Product Marketing Managers (PMMs) wield a variety of tools daily to juggle their day-to-day and go-to-market […]